What is Product Content Degradation_Image_October
What is Product Content Degradation (And Why Shoul...

It’s a cliché, but as with all clichés, it’s grown from a kernel of truth: retail is detail. Without attention paid to the finer points of presentation, your e-commerce store can never perform to its fullest potential. Your product pages

5 tips to help get your e-commerce store ready_image_ October
5 Tips to Help Get Your Ecommerce Store Ready for ...

Known as the “golden quarter” within retail, the final three months of the year can represent heaven and hell for those working within the sector. On one hand, increased traffic, boosted balance sheets, and a chance to finish strong, nailing

3 ECP Features image_October
3 ECP Features That Help You Scale Successfully

With no limits on the audience a brand or retailer can reach when it comes to scaling, e-commerce offers endless potential. But as many discover their cost, online retail is not a “one size fits all” deal. Growth comes at

3 Common Content Problems - Image
3 Common Content Problems for The Consumer Electro...

Consumer electronics has, like many other sectors, experienced some exaggerated highs and lows in recent times. While the pandemic caused a spike in demand within certain verticals (home entertainment and home working driving particularly strong performance), supply chain issues were

On-Site Search Blog image
On-Site Search: Product Discovery & Why It Ma...

When it comes to rolling out the red carpet for high-value browsers, it pays to invest in the experience your customers get while engaging with your store’s search functionality. At its best, the on-site search can have an exceptionally positive

User Generated Content - Blog Image
5 Big Benefits of User Generated Content

The internet runs on user generated content. From Facebook through to Instagram, TikTok, and beyond, the most popular digital platforms in the world rely upon the consistent input and upload of their many millions of users, to maintain their appeal

5 Ways ECP is Transforming the Consumer Goods Industry-5
5 Ways ECP is Transforming the Consumer Goods Indu...

The expectations of customers are always rising. Within the consumer goods industry, there’s a distinct need for continuous improvement & development of process. In order to preserve an edge, brands, retailers and distributors alike need to push beyond simply maintaining

The Art & Science of the Perfect Product Page
The Art & Science Of The Perfect Product Page

Product pages are some of the hardest working properties on your site. By the time a customer has landed upon a specific product page, they’re displaying real interest in the item and every element of their experience should be optimized

3 Lessons DTC Brands Teach All Retailers

The rise and growth of DTC brands within the retail industry in recent years cannot be overstated. The DTC market is growing rapidly, having enjoyed double-digit growth for several years, and with 19.2% growth predicted to be maintained in 2021.

Salsify vs Effectus Content Platform
Salsify or Effectus Content Platform?

On the hunt for the ultimate digital content experience platform? Ultimately, of course, amongst the many options on the market, there’s no one “best software.” But when it comes to your selection, you can certainly strive for “best fit” –