The Effectus Content Platform helps organizations in the Ecosystem of Product deliver exceptional digital consumer experiences.

EXPERIENCE ECP

Navigate product content to its final destination:
the digital showroom

Brands initiate the content journey with immersive, holistic product content. But every partner within the Ecosystem of Product plays a vital role in presenting engaging, multi-sensory experiences in the digital showroom.

ECP provides visibility of content quality along the way to ensure that accurate, complete and consistent content shapes the digital consumer experience. For every product. Across every channel.

ECP provides visibility of content quality along the way to ensure that accurate, complete and consistent content shapes the digital consumer experience. For every product. Across every channel.

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Bypass roadblocks throughout the
Ecosystem of Product

Clear and compelling product content is as critical for engaging consumers in the digital showroom as it is in a retail store. It only takes one roadblock along the content journey to prevent consumers from the best experience possible.

ECP packs the power of a world-class PIM and DAM, intuitive intelligence, and dual syndication to effectively deliver product content to digital consumers. All in one platform.

Each solution is fully integrated, rapidly removing constraints as they appear in real time. Whether content is traveling from brand to distributor or retailer to consumer, ECP prevents content degradation at every exchange.

Brands create immersive, holistic content to ensure each product makes an emotional connection with consumers in the digital showroom.

ECP enables brands to optimize content quality and orchestrate the consumer experience they desire through:

  • INTUITIVE BUSINESS INTELLIGENCE
  • full life-cycle product information management and visibility
  • content quality scores

ECP guides distributors to seamlessly collect, transform, and consistently transfer content through:

  • BUILT-IN PIM AND DAM FUNCTIONALITY
  • SUPPLIER INTEGRATION
  • CONTENT DISTRIBUTION ACROSS MULTIPLE PLATFORMS AND CHANNELS

Roadblocks between brands and distributors prevent retails from receiving accurate and complete content.

 

ECP paves the way for retailers to create enriched, channel-appropriate content for an optimal consumer experience through:

  • CENTRALIZED CONTENT QUALITY VISIBILITY
  • SYNDICATION ACROSS EVERY CHANNEL
  • ERP CONNECTORS

Bypass roadblocks throughout the
Ecosystem of Product

ECP packs the power of a world-class PIM and DAM, intuitive intelligence and dual syndication to effectively deliver product content to digital consumers by preventing content degradation.

BRANDS

ECP enables brands to optimize content quality and orchestrate the consumer experience they desire.

  • INTUITIVE BUSINESS INTELLIGENCE
  • FULL LIFE-CYCLE PRODUCT
    INFORMATION MANAGEMENT
    AND VISIBILITY
  • CONTENT QUALITY SCORES

DISTRIBUTORS

ECP guides distributors to seamlessly collect, transform and consistently transfer content.

  • BUILT-IN PIM AND DAM FUNCTIONALITY
  • SUPPLIER INTEGRATION
  • CONTENT DISTRIBUTION ACROSS
    MULTIPLE PLATFORMS AND
    CHANNELS

RETAILERS

ECP paves the way for retailers to create enriched content for an optimal consumer experience.

  • CENTRALIZED CONTENT QUALITY
    VISIBILITY
  • SYNDICATION ACROSS EVERY
    CHANNEL
  • ERP CONNECTORS

OUR ECOSYSTEM PARTNERS INCLUDE






















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Core Functionality

ECP gives partners the edge needed to win the hearts of digital consumers through four fully integrated, consumer-centric solutions.

The all-in-one content platform is built to address challenges presented within the
Ecosystem of Product and is configurable to meet each partner’s unique needs.

ECP’s Products solution provides more versatility than traditional PIMs. It offers full life-cycle product information management and end-to-end content quality visibility.
KEY ENABLERS
Content Attribute
Management
Product Onboarding
Taxonomy Management



With ECP, product information and digital assets live in the same environment, and content is updated effortlessly in real time, maximizing time and resources for managing product content.
KEY ENABLERS
Brand Control
Digital Asset Management
Workflow Management

ECP offers unique intelligence that prompts users to take the right action, so users spend less time analysing and more time driving value.
KEY ENABLERS
Data Visualization
KPIs
Trend Indicators

ECP serves as a translation layer and provides dual syndication. Partners benefit from seamless imports from supplier catalogs and exports to digital marketplaces.
KEY ENABLERS
Connectors
Import/Export
Supplier Integration

Core Functionality

ECP gives partners the edge needed to win the hearts of digital consumers through four fully integrated, consumer-centric solutions in an all-in-one configurable platform.

KEY ENABLERS INCLUDE

Products

Content Attribute Management

Product Onboarding

Taxonomy Management

Digital Assets

Brand Control

Digital Asset Management

Workflow Management

Intelligence

Data Visualization

KPIs

Trend Indicators

Syndication

Connectors

Import/Export

Supplier Integration

The difference is Effectus

Guided by people, process, and technology considerations, Effectus is fit to solve unique product content challenges.

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Thrive in the digital showroom with content that goes the distance

ECP allows brands, distributors, and retailers to collectively create, collect, analyze, transform and transport content to produce a single, easily optimizable source of truth. In one, end-to-end content experience platform.

With ECP, the content that reaches the digital showroom is an enriched version of what was originally developed by brands. Consider the expectations of digital consumers met.

This is the difference ECP makes.

With ECP, the content that reaches the digital showroom is an enriched version of what was originally developed by brands.
Consider the expectations of digital consumers met.

This is the difference ECP makes

EMPOWERED TECHNOLOGY

ECP maximizes technology stacks and achieves uniformity in data model preventing contents gaps as new technologies and partners are added.

EFFECTIVE PROCESS

ECP streamlines content management and drives operational improvements through effective workflow management, automation and process design.

EFFICIENT PEOPLE

ECP’s core functionality is designed with established workflows – and with the user experience in mind – providing access to product content and self-serving capabilities to drive operational efficiencies.

ENRICHED CONTENT

When retailers receives accurate and complete content, intuitive dashboard will guide user to enrich content by channel while presenting it consistently across channels.

ELEVATED DIGITAL CONSUMER EXPERIENCES

The consumer experience is driven by content in digital showroom. With ECP, products take centerstage with elevated product content.

EXPERIENCE ECP
EMPOWERED TECHNOLOGY
EFFECTIVE PROCESS
EFFICIENT PEOPLE
ENRICHED CONTENT
ELEVATED DIGITAL CONSUMER EXPERIENCES