Brands initiate the content journey with immersive, holistic product content. But every partner within the Ecosystem of Product plays a vital role in presenting engaging, multi-sensory experiences in the digital showroom.
ECP provides visibility of content quality along the way to ensure that accurate, complete and consistent content shapes the digital consumer experience. For every product. Across every channel.


















Bypass roadblocks throughout the
Ecosystem of Product
Clear and compelling product content is as critical for engaging consumers in the digital showroom as it is in a retail store. It only takes one roadblock along the content journey to prevent consumers from the best experience possible.
ECP packs the power of a world-class PIM and DAM, intuitive intelligence, and dual syndication to effectively deliver product content to digital consumers. All in one platform.
Each solution is fully integrated, rapidly removing constraints as they appear in real time. Whether content is traveling from brand to distributor or retailer to consumer, ECP prevents content degradation at every exchange.
Brands create immersive, holistic content to ensure each product makes an emotional connection with consumers in the digital showroom.
ECP enables brands to optimize content quality and orchestrate the consumer experience they desire through:
- INTUITIVE BUSINESS INTELLIGENCE
- full life-cycle product information management and visibility
- content quality scores
ECP guides distributors to seamlessly collect, transform, and consistently transfer content through:
- BUILT-IN PIM AND DAM FUNCTIONALITY
- SUPPLIER INTEGRATION
- CONTENT DISTRIBUTION ACROSS MULTIPLE PLATFORMS AND CHANNELS
Roadblocks between brands and distributors prevent retails from receiving accurate and complete content.
ECP paves the way for retailers to create enriched, channel-appropriate content for an optimal consumer experience through:
- CENTRALIZED CONTENT QUALITY VISIBILITY
- SYNDICATION ACROSS EVERY CHANNEL
- ERP CONNECTORS

Bypass roadblocks throughout the
Ecosystem of Product
ECP packs the power of a world-class PIM and DAM, intuitive intelligence and dual syndication to effectively deliver product content to digital consumers by preventing content degradation.
OUR ECOSYSTEM PARTNERS INCLUDE






















OUR ECOSYSTEM PARTNERS INCLUDE











Core Functionality
ECP gives partners the edge needed to win the hearts of digital consumers through four fully integrated, consumer-centric solutions.
The all-in-one content platform is built to address challenges presented within the
Ecosystem of Product and is configurable to meet each partner’s unique needs.
Core Functionality
ECP gives partners the edge needed to win the hearts of digital consumers through four fully integrated, consumer-centric solutions in an all-in-one configurable platform.
KEY ENABLERS INCLUDE
Products
Content Attribute Management
Product Onboarding
Taxonomy Management
Digital Assets
Brand Control
Digital Asset Management
Workflow Management
Intelligence
Data Visualization
KPIs
Trend Indicators
Syndication
Connectors
Import/Export
Supplier Integration


The difference is Effectus
Guided by people, process, and technology considerations, Effectus is fit to solve unique product content challenges.
Thrive in the digital showroom with content that goes the distance
ECP allows brands, distributors, and retailers to collectively create, collect, analyze, transform and transport content to produce a single, easily optimizable source of truth. In one, end-to-end content experience platform.
With ECP, the content that reaches the digital showroom is an enriched version of what was originally developed by brands. Consider the expectations of digital consumers met.
This is the difference ECP makes.
With ECP, the content that reaches the digital showroom is an enriched version of what was originally developed by brands.
Consider the expectations of digital consumers met.
This is the difference ECP makes
