At the heart of the increased need for better digital product content: the acceleration of the omnichannel retail experience. Today’s consumers come into contact with brands in a wide variety of ways before converting. Fifteen years ago, the average consumer typically engaged with two touchpoints before choosing to purchase an item. Just 7% regularly used more than four. Today’s consumer uses an average of almost six touchpoints (with nearly 50% regularly using more than four.) For a brand to appeal and feel trustworthy, consumers need to perceive consistency across all of these various channels, along the retail purchase pathway. As a result, the way that products are presented within the “digital showroom” is vitally important. Product content and digital assets must be complete, immersive and experience-enhancing – right across the board. As consumers become increasingly confident and familiar with the ecommerce experience, there’s a proportional rise in the demand for more complete, media-rich content to inform purchase decisions. This content is valuable, fueling better customer experiences and higher conversion rates. It’s important to ensure that it’s collected, managed and distributed, especially as product ranges expand and variants increase. With so much riding on well-stocked, informative product listings and flawless digital showroom presentation, selection of the ideal digital experience management software should be a top priority. Here are six areas of focus to help guide your decision.