5 Ways ECP is Transforming the Consumer Goods Industry-5
5 Ways ECP is Transforming the Consumer Goods Indu...

The expectations of customers are always rising. Within the consumer goods industry, there’s a distinct need for continuous improvement & development of process. In order to preserve an edge, brands, retailers and distributors alike need to push beyond simply maintaining

The Art & Science of the Perfect Product Page
The Art & Science Of The Perfect Product Page

Product pages are some of the hardest working properties on your site. By the time a customer has landed upon a specific product page, they’re displaying real interest in the item and every element of their experience should be optimized

3 Lessons DTC Brands Teach All Retailers

The rise and growth of DTC brands within the retail industry in recent years cannot be overstated. The DTC market is growing rapidly, having enjoyed double-digit growth for several years, and with 19.2% growth predicted to be maintained in 2021.

Salsify vs Effectus Content Platform
Salsify or Effectus Content Platform?

On the hunt for the ultimate digital content experience platform? Ultimately, of course, amongst the many options on the market, there’s no one “best software.” But when it comes to your selection, you can certainly strive for “best fit” –

Product Information Management: A Glossary Of Term...

Product Information Management: A Glossary Of Terms Know your PIM from your DXP? When it comes to product information management, it helps to speak the language. Product information management provides a fast-moving, constantly evolving working environment. On one hand, keeping

Building The Ultimate Omnichannel Ecommerce Stack

Building The Ultimate Omnichannel Ecommerce Stack Omnichannel is – by definition – everywhere. What tech should you be leaning on – and how can a digital content experience platform help you future-proof your strategy? Omnichannel is ubiquitous in today’s retail

3 Ways Rich Product Content Helps Power Your Omnic...

3 Ways Rich Product Content Helps Power Your Omnichannel Strategy Looking to perfect your approach to omnichannel? Perfect your choice of digital experience management software, and you’ll be halfway to success. Today’s customer inhabits an increasingly interconnected world. Online and

Creating Multisensory Experiences in The Modern Di...

Creating Multisensory Experiences in The Modern Digital Showroom Can a multisensory customer experience be created online? With the right digital content experience platform, anything’s possible. In a crowded marketplace with high levels of competition, today’s online retailers need to lean

Understanding The Modern Digital Showroom

When it comes to the modern omnichannel retail experience, consumer expectation has never been higher. How does the digital showroom factor into success here, and what advantage can a digital product experience platform offer? The way that we shop has

The Pandemic’s Impact on Ecommerce Customer Expe...

The Pandemic’s Impact on Ecommerce Customer Experience Expectations In a post-pandemic landscape, how can we meet rising customer expectations? How can partnership with a digital product experience platform ease this transition? It’s no exaggeration to say that the global pandemic